Russ Gottwald

Cazo de Oro

“Dale chicharron.”

Literally: “Give him the pork rind.” In Mexican slang: “Take him out.”

“Dale chicharron.”
Client
Cazo de Oro
Year
[Year]
Agency
[Agency]
Type of work
Brand campaign
Disciplines
Copywriting

Using this expression in a mix of Spanish and Spanglish ties the Cazo de Oro brand to its roots while introducing it to today’s Southern California Latinos as the solution to life’s everyday frustrations.

Posters

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Social: recipe sharing

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