Russ Gottwald

Strategy, copywriting, creative direction, teaching

Richmond, VA / rl.gottwald@gmail.com

Experience

[Year]–present

[Strategy Director]

[Agency], [City]

[What you owned and at what scale: clients, teams, budgets, outcomes.]

[Year]–[Year]

[Title]

PACO Collective, [City]

[Scope. Clients on the site from PACO include NIPSCO and Big Lots!]

[Year]–[Year]

Associate Creative Director

[Agency], [City]

[Teams led, accounts run, the work that came out of it.]

[Year]–[Year]

Copywriter

[Agency], [City]

[Brands written for and the work worth naming.]

Teaching

[2021]–[2024]

[Instructor title]

University of South Carolina

Courses include Concept Development and Integrated Campaigns. Student teams have been YoungOnes finalists, Effie Collegiate finalists and semifinalists, and Gold ADDY and Best in Show winners.

Education

[Year]

[Degree]

[School]

Recognition

Silver Telly, Craft: Use of Humor, NIPSCO “Griller,” 2020
Bronze Telly, Craft: Use of Humor, NIPSCO “Driver,” 2020
Lürzer’s Archive, NIPSCO “Driver,” December 2019

Skills

Brand strategy, copywriting, creative direction, qualitative and quantitative research, consumer journey mapping, teaching and mentoring