Skip to content

Back to all work

Big Lots!

Outdoor furniture for Latina shoppers

Big Lots! wanted to market outdoor furniture to Latinas. PACO was there to help them understand who they were trying to engage.

Outdoor furniture for Latina shoppers

Client: Big Lots!
Year: [Year]
Agency: PACO Collective
Type of work: Consumer research
Disciplines: Strategy, Qual research, Quant research, Consumer journey

The research

The research, image 1 of 34

The research, image 2 of 34

The research, image 3 of 34

The research, image 4 of 34

The research, image 5 of 34

The research, image 6 of 34

The research, image 7 of 34

The research, image 8 of 34

The research, image 9 of 34

The research, image 10 of 34

The research, image 11 of 34

The research, image 12 of 34

The research, image 13 of 34

The research, image 14 of 34

The research, image 15 of 34

The research, image 16 of 34

The research, image 17 of 34

The research, image 18 of 34

The research, image 19 of 34

The research, image 20 of 34

The research, image 21 of 34

The research, image 22 of 34

The research, image 23 of 34

The research, image 24 of 34

The research, image 25 of 34

The research, image 26 of 34

The research, image 27 of 34

The research, image 28 of 34

The research, image 29 of 34

The research, image 30 of 34

The research, image 31 of 34

The research, image 32 of 34

The research, image 33 of 34

The research, image 34 of 34

34 images. Scroll sideways.