Russ Gottwald

Spec work

#turkeysb4trees

Every year, Christmas marketing comes earlier. It takes away from the joy of the true holiday season, and it intrudes on that most American of holidays: Thanksgiving! One of my fondest dreams is striking back…

#turkeysb4trees
Client
Spec work
Year
[Year]
Type of work
Spec TV spot
Disciplines
Copywriting

The script

SCENE: A radiant autumn day in New England. Every hue of red, yellow, and orange is visible on the leaves that cover the ground – as well as those still on the trees that line a wide path through the woods.

A Pilgrim walks his horse on the right hand side of the path, towards the camera, taking in the beauty of his surroundings.

AVO: Some people have a deep, abiding respect…

The Pilgrim hears a faint noise, and turns to the left. The noise grows louder and is distinguishable as the jingling of bells. The camera blurs.

AVO: …for the most American of holidays.

Camera blurs back in to show a passing sleigh, pulled by reindeer and driven by a fat, white-bearded man in a red suit. He casually lobs two gift-wrapped packages out of the side of the sleigh as it passes by the Pilgrim.

AVO: And some people don’t.

The packages land at the Pilgrim’s feet.

JOLLY FAT MAN (VO): Ho, ho, ho!

The Pilgrim looks up from the packages at his feet to face the camera. The camera zooms in on his right eye, from which a single tear trickles down his cheek.

AVO: People start holiday marketing too early. People can stop it.

Fade to end card.

The boards

These boards reflect a straighter play on the Ad Council’s spot with Iron Eyes Cody; I’m wondering if a stop-motion visual style à la Burl Ives’ Rudolph might not be a better (i.e. more seasonal) fit.

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