Russ Gottwald
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Pork & Mindy’s

Brand refinement and retail packaging

Pork & Mindy’s is a barbecue restaurant in Chicago that’s the brainchild of “Sandwich King” Jeff Mauro.

Brand refinement and retail packaging
Client
Pork & Mindy’s
Year
[Year]
Agency
[Agency]
Type of work
Brand and packaging
Disciplines
Strategy, Copywriting, Creative direction

We were asked to maintain their brash, entertainingly in-your-face personality while refining the brand, opening new locations, and introducing new package designs for retail products.

Barbecue sauce labels

New labels feature pairing options and fold-out recipes.

Barbecue sauce labels, image 1 of 3Barbecue sauce labels, image 2 of 3Barbecue sauce labels, image 3 of 3

Sauce packets

Designed for sale with co-branded quick-prep meals.

Sauce packets, image 1 of 2Sauce packets, image 2 of 2

Bo Jackson’s Pig Candy

Bo Jackson’s Pig Candy, image 1 of 2Bo Jackson’s Pig Candy, image 2 of 2

Brand book

The Brand Book was an opportunity to show future users the P&M brand even as we explained how to use it. Here are a few pages to give the idea.

Brand book, image 1 of 9Brand book, image 2 of 9Brand book, image 3 of 9Brand book, image 4 of 9Brand book, image 5 of 9Brand book, image 6 of 9Brand book, image 7 of 9Brand book, image 8 of 9Brand book, image 9 of 9

9 images. Scroll sideways.