NIPSCO
Energy efficiency programs
Folks in Northern Indiana could save money and energy with energy efficiency programs from NIPSCO – but not enough knew about it. So they hired PACO Collective to help spread the word.
Creative strategy
(Note: the red line is the good one.)
Media strategy
Video
“Driver” was featured in the December 2019 Lürzer’s Archive and won a Bronze Telly in 2020 for Craft: Use of Humor.
“Griller” won a Silver Telly in 2020 for Craft: Use of Humor.
OOH: sequential billboards
OOH: standard billboards
