Russ Gottwald
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Illinois Department of Human Services

COVID awareness in five languages

“We’re not saving lives” is one of the oldest jokes in advertising. But sometimes, we get a chance to.

COVID awareness in five languages
Client
Illinois Department of Human Services
Year
2021
Agency
[Agency]
Type of work
Public health campaign
Disciplines
Brand strategy, Strategy direction

In 2021, the Illinois Department of Human Services wanted help raising COVID awareness among immigrant and refugee populations – specifically speakers of Arabic, Mandarin, Polish, Spanish, and Urdu.

We had to not only determine the most relevant messages for each group, but also make sure that they were conveyed in an authentic manner.

COVID awareness in five languages, image 1 of 2COVID awareness in five languages, image 2 of 2

Arabic and Urdu

Messaging stressed that it was important to get diagnosed early and that there was no shame in getting COVID.

Arabic and Urdu, image 1 of 4Arabic and Urdu, image 2 of 4Arabic and Urdu, image 3 of 4Arabic and Urdu, image 4 of 4

Mandarin, Polish, and Spanish

Messaging focused on how gatherings can spread the disease as well as the importance of early diagnosis.

Mandarin, Polish, and Spanish executions (images to come)